![]() This could put your account at risk for compliance issues. If a contact receives continued communications from your other audiences after they believe they've opted out of communications from your entire company, it can result in complaints. When you use a primary audience, the unsubscribe process is streamlined. Since all audiences are independent from one another, a subscribed contact can unsubscribe from one audience with no impact to other audiences. You can then send campaigns to tagged subscribers or create segments based on tag data. If you have multiple audiences for a single organization, it's best to manage 1 primary audience, and use tags to organize contacts. A subscriber who opts out of email marketing from 1 client isn't unsubscribed from other client audiences. This is especially helpful if you manage audiences for multiple clients within a single account. When a contact unsubscribes from an audience, they opt out of marketing emails for that audience only. Mailchimp treats all audiences in your account independently. If you add third-party code to your unsubscribe form, we recommend you make sure that the service you’re using also has safeguards in place to protect the privacy of your contacts. For security reasons, when someone unsubscribes from your email marketing, Mailchimp automatically hides their full email address in the unsubscribe confirmation page and URL.If your account has been suspended, please follow these steps to resolve the issue. High unsubscribe rates can lead to account suspension.If you see high rates of abuse complaints or unsubscribes, we recommend you use the double opt-in process for audience subscriptions.Mailchimp doesn't allow outside unsubscribe processes, so you need to use the unsubscribe link we provide in your email templates.If you don't include it, Mailchimp will add a footer to your campaign that includes an unsubscribe link. Custom templates need to include the unsubscribe merge tag. If you use Mailchimp templates, we’ll include the unsubscribe link for you. You must include an unsubscribe link in all of your email campaigns.Here are a few things to keep in mind when you manage unsubscribes in Mailchimp. In this article, you'll learn about unsubscribes in Mailchimp. CAN-SPAM, CASL in Canada, and other anti-spam laws require Mailchimp to have an unsubscribe process in place. ![]() When a subscribed contact in your audience opts out of future email marketing, it's called an unsubscribe.
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